Yoodee creators video

At Thinkfarm, we had branded start up app Yoodee and made a manifesto launch film. However, they wanted to have an animated explainer for their creators that was more specific to uploading content.

I storyboarded this 2:30 min film and then my illustrator colleage artworked what I needed. We wanted an old school style cartoon look, like The Pink Panther, giving it a charm and character, while still clearly explaining the guidelines.

While animating, I tried to give the character a bit of sass with their facial expressions. We also used multiple shop or cafe related backgrounds to help keep visual interest while the script went into detail.