Hits Radio

Bauer media asked Thinkfarm to update the Hits Radio branding and come up with a campaign idea that would appeal to their target market of 25-40 year olds, and capture the struggles of ‘adulting’.

As someone who falls in the target age range, I was already familiar with the kind of content Hits Radio puts out, so I was very involved with developing campaign ideas.

After helping come up with the ideas for the ‘scenes’ in the ads, I then went through all the shoot content and made longform edits of each activity. This then helped later on when we were tightening up the 2 main ad edits and creating lots of smaller ones for social media.

I also animated a whole suite of digital OOH adverts in various sizes.